The term "Experiential Marketing" has been used in the marketing industry by many players over the last few years, but who owns the term? Interestingly, my company, XMC Sports and Entertainment, trademarked the term 13 years ago. Why? Because even back then the writing was on the wall for traditional marketing techniques. It was obvious to us, even back then, that the power of connecting with consumers in a manner that enables them to experience one's brand in an environment that speaks to the brand, is unmatched. We at XMC are pleased to have delivered premium experiential marketing, sponsorship marketing and branded entertainment programs to our clients. Having worked with top sports properties like Formula One, the Olympics, the NHL, the Super Bowl, the PGA tour and the NBA, our ability to source and execute turnkey experiential marketing programs for our clients is second to none. Moreover, our ability to deliver turnkey music programming, has afforded our clients with one "money can't buy" experience after another. Our connections to top acts like U2, Van Halen, the Rolling Stones, AC/DC and the Black Eyed Peas mean that whatever our clients want to achieve, we can deliver it.
So who owns "Experiential Marketing"? We do.
