Experiential Marketing News

tag:blogger.com,1999:blog-73528823069986476832011-11-27T19:57:09.497-05:00Experiential Marketing NewsAs the Nexus Between Commerce And Content, the Experiential Marketing News explores the latest trends in naming rights, strategic philanthropy and branded entertainment.Steven Lewishttp://www.blogger.com/profile/07478998064004737492noreply@blogger.comBlogger71100tag:blogger.com,1999:blog-7352882306998647683.post-9185159386423807372009-11-10T13:45:00.005-05:002009-11-17T17:19:12.214-05:00Experiential Marketing...who owns the term?

The term "Experiential Marketing" has been used in the marketing industry by many players over the last few years, but who owns the term? Interestingly, my company, XMC Sports and Entertainment, trademarked the term 13 years ago. Why? Because even back then the writing was on the wall for traditional marketing techniques. It was obvious to us, even back then, that the power of connecting with

Steven Lewishttp://www.blogger.com/profile/07478998064004737492noreply@blogger.com0tag:blogger.com,1999:blog-7352882306998647683.post-59234444082969440162008-05-01T15:17:00.007-04:002008-12-10T21:59:33.699-05:00The Subway Subway?

The McDonald's station? The Pepsi stop? The Subway Subway?As reported by the Toronto Star last week, Toronto is considering reviewing a naming rights strategy for its massive underground subway system, just as other jursidications have also begun to consider the value of their assets.Tess Kalinowski, the Transportation Reporter for the Toronto Star reports:"The TTC has agreed to study the

Steven Lewishttp://www.blogger.com/profile/07478998064004737492noreply@blogger.com0tag:blogger.com,1999:blog-7352882306998647683.post-71100063614376541662008-02-26T14:40:00.002-05:002008-12-10T21:59:34.096-05:00Pepsi Buys Naming Rights for Xanadu Ferris Wheel

Its branded entertainment in all its glory: a 287 foot tall Ferris wheel in Xanadu, the "branded city" across the street from the new Giants Stadium in New Jersey. Pepsi-Cola North America has purchased the naming rights in a 10-year deal. A gigantic logo will be displayed in the middle of the wheel. Although Pepsi hasn't commented on the price, rumours are swirling that the naming rights to the

Steven Lewishttp://www.blogger.com/profile/07478998064004737492noreply@blogger.com0tag:blogger.com,1999:blog-7352882306998647683.post-20287590241941258712008-02-24T15:39:00.001-05:002008-12-10T21:59:34.575-05:00Experiential Marketing: Thinking Outside the Box

I was at the Interior Design Show today and was impressed by the size and scope of the event. Kitchen cabinet companies, tile experts, gas fireplace designers, and top designers like Brian Gluckstein and Sarah Richardson. One exhibitor that seemed out of place: Yellow Pages. Now why would a company like Yellow Pages, a physical and now online search engine want to pay $20/foot for booth space at

Steven Lewishttp://www.blogger.com/profile/07478998064004737492noreply@blogger.com0tag:blogger.com,1999:blog-7352882306998647683.post-17154596447644414922008-02-21T11:39:00.001-05:002008-12-10T21:59:35.061-05:00Strategic Philanthropy: CIBC gives $1,000,000 to Mental Health

Whether you call it strategic philanthropy or cause marketing, non-traditional methods to create brand awareness continue to thrive. Case in point: the Canadian Imperial Bank of Commerce, Canada's fifth largest bank, announced today a $1-million donation to the Centre for Addiction and Mental Health (CAMH), a leading teaching hospital in Toronto."As CIBC has a strategic focus on youth, we were

Steven Lewishttp://www.blogger.com/profile/07478998064004737492noreply@blogger.com0tag:blogger.com,1999:blog-7352882306998647683.post-55010707891956743312008-02-19T20:06:00.001-05:002008-12-10T21:59:35.419-05:00Odwalla's Entry into Canada

Sure its great to be the juice of choice at your neighborhood U.S. based Starbucks, but how could Odwalla make a splash with its entry into the Canadian market, without blowing its 2007/2008 marketing budget? The answer: a creative multi-city event marketing and sampling program at a series of Dragon Boat festivals. Brand recognition was heightened by a NASCAR style wrap on a traditional 44 foot

Steven Lewishttp://www.blogger.com/profile/07478998064004737492noreply@blogger.com7tag:blogger.com,1999:blog-7352882306998647683.post-78661750314269076612008-02-19T19:49:00.000-05:002008-02-19T20:06:03.641-05:00Ad Agencies: The Buffer?

Here's the deal. You have a great property that is perfect for a specific brand. For example, we rep the hottest Snowboarding show (http://www.shakedown.ca/) in North America. Concurrently, Mr. Big announces that it wants to blanket the 14-25 year old male demo. We have a fit! We all know that sponsorship marketing is the term of the moment in the advertising world and it continues to take market

Steven Lewishttp://www.blogger.com/profile/07478998064004737492noreply@blogger.com0