Sure its great to be the juice of choice at your neighborhood U.S. based Starbucks, but how could Odwalla make a splash with its entry into the Canadian market, without blowing its 2007/2008 marketing budget? The answer: a creative multi-city event marketing and sampling program at a series of Dragon Boat festivals. Brand recognition was heightened by a NASCAR style wrap on a traditional 44 foot BuK Dragon Boat.
Now that's real experiential marketing...taste the product after enjoying the thrill of dragon boat racing in the world's only Odwalla Dragon Boat!
Keywords: experiential marketing, sampling, brand awareness, brand recognition
Tuesday, February 19, 2008
Odwalla's Entry into Canada
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